Today we will examine the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP); Put an effective sales offer to work; Avoid the marketing pitfalls; […]
Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers.
There are 5 major components to good advertising copy:
Showcase Benefits of Products and/or Services;
Prove the Benefits;
Persuade People to Embrace the Benefits;
Call to Action.