Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You need to be:
- Inviting;
- Informative;
- Enjoyable.
The biggest fear of most new customers is the dreaded buyer’s remorse. You want to avoid this at all costs and you should be able to mitigate this feeling if you have provided a quality product and/or service that delivers on the marketing claims you have made to your potential customers.
Nonetheless, buyer’s remorse is still possible. There are two ways you can deal with it:
- Inviting;
- Informative;
- Enjoyable.
- Offer to refund the customer’s money with no questions asked;
- Offer a bonus or free gift that the customer can keep even if they return the product.
These offers will assuage buyer’s remorse as just by offering these two things, you have earned the customer’s trust.
There are number of other ways you can turn a prospect into a customer:
- Offer a special price as an opportunity for you to test the market;
- Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kids’ braces, or another tangible reason. This will humanize you to your customers and customers love that;
- Offer a incentive for referrals;
- Offer a smaller, more inexpensive product initially to help build trust;
- Offer package deals;
- Offer a reduced fee for first purchases if they commit to future purchases;
- Offer extra incentives, longer warranties, and/or free bonuses if ordered by a certain date;
- Offer financing options, if applicable;
- Offer a bonus if they pay in full;
- Offer special packaging or delivery options;
- Offer “name your own price” incentives;
- Offer comparative data or other comparison tools;
- Offer a trade-up or upgrade to something they already have;
- Offer additional, educational information to assist them in making the decision.
The options really are limitless depending on your creativity. You can use these or other ideas to find what works the best for your business, products and/or services, and target market. Remember this:
“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham
Need help with figuring out the best strategy for converting prospects into customers? Reach out to me for exclusive access to a mountain of resources and tools, along with information from some of the greatest marketing minds on Earth.
The following is a story help you remember the 5 major components to good avertising copy:
Once upon a time in the mystical land of Adverton, five extraordinary beings ruled the realm of effective advertising: The Attention-Grabber, The Benefactor, The Proof-Giver, The Persuader, and The Action-Caller. Together, they possessed the power to create enchanting advertisements that mesmerized audiences and inspired them to embark on grand adventures.
In the bustling marketplace of Adverton, there was a wise and skilled merchant who sought to learn the secrets of these magical beings. To harness their powers, he embarked on a quest to discover the essence of each being and their role in crafting persuasive advertising stories.
The Attention-Grabber was the gatekeeper of the realm. His captivating headlines echoed across the land, inviting the people to explore the wonders that lay within the world of Adverton. He painted vivid pictures of the bountiful benefits and solutions offered by the products and services, igniting curiosity and luring the people into the heart of the marketplace.
The Benefactor was a generous spirit who revealed the true value of products and services to the people. She demonstrated how their lives could be enhanced, their problems solved, and their desires fulfilled. Through her wise teachings, the people came to understand the tangible and intangible gifts that awaited them, eager to grasp the opportunities before them.
Next, the Proof-Giver emerged, a noble guardian of truth and credibility. He bore the evidence and testimonials that substantiated the claims made by the products and services in Adverton. The people, now assured of the authenticity and reliability of the offerings, felt confident in their decisions.
The Persuader, a master of the art of influence, provided the people with compelling reasons to seize the opportunities presented. He whispered enticing words of scarcity and urgency, prompting the people to act without delay. The fear of missing out on the valuable treasures of Adverton tugged at their hearts, urging them to make haste.
Finally, The Action-Caller, a commanding presence, guided the people towards their destiny. He implored them to take action, whether by visiting websites, subscribing to newsletters, or making purchases. To further entice them, he bestowed special gifts and limited-time offers, ensuring they felt rewarded for their commitment.
And so, the wise merchant from the marketplace of Adverton learned the secrets of the magical beings. He weaved their powers into his own advertising tales, capturing the hearts and minds of his people. His success and fame spread far and wide, as others sought his guidance in crafting their own enchanting advertisements.
In the spirit of the wise merchant, may you too embark on your own journey to discover the magic of effective advertising. Embrace the powers of The Attention-Grabber, The Benefactor, The Proof-Giver, The Persuader, and The Action-Caller, and create captivating stories that inspire your audience to follow you on a grand adventure. Should you require assistance, reach out to the keepers of these secrets, and they shall guide you on your path to advertising mastery.