Persuasion techniques

Turn Prospects into Customers Overnight

Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers.

Make it Pop!

There are 5 major components to good advertising copy:

Command Attention;
Showcase Benefits of Products and/or Services;
Prove the Benefits;
Persuade People to Embrace the Benefits;
Call to Action.