Put Them in a Trance

Today we will examine the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP); Put an effective sales offer to work; Avoid the marketing pitfalls; […]

Turn Prospects into Customers Overnight

Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers.

Make it Pop!

There are 5 major components to good advertising copy:

Command Attention;
Showcase Benefits of Products and/or Services;
Prove the Benefits;
Persuade People to Embrace the Benefits;
Call to Action.

Unlocking the Power of Direct Response Marketing

Once upon a time, in a bustling market town, there lived a shrewd merchant named Jay. He was known far and wide for his uncanny ability to turn even the smallest sales into massive profits. Curious onlookers would often ask, “Jay, what is your secret to such extraordinary success?” Jay would smile knowingly and say, […]