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Put Them in a Trance

Today we will examine the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them over and over again. The 5 essential keys are: Define your

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Gather the Troops

Today I’d like to focus on the different types of support staff you will require and what makes them so integral. There are essentially three key roles that need to be filled to set your business up for success: The

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Are You Aiding & Abetting E-Myths?

Today we are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to discuss what an e-myth is. An entrepreneurial myth,

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Turn Prospects into Customers Overnight

Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers.

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Make it Pop!

There are 5 major components to good advertising copy:

Command Attention;
Showcase Benefits of Products and/or Services;
Prove the Benefits;
Persuade People to Embrace the Benefits;
Call to Action.

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